In the beginning of '900 Pietro Caciotti opened a print shop in Via de' Macci, in the popular district of Sant'Ambrogio, Florence, but it was only in 1936 that La Cromografica was created, thanks to his son Liliano that, like many of his countrymen "descended from Fiesole ab antiquo", opened a new lithographic company in via Campo d'Arrigo, the road that runs along Campo di Marte train station.
Counters with the classic movable drawer full of lead, linotypes, flat printing machines, workers in white aprons and a lot of patience and foresight to correctly mount in the text frames and the illustrations. Years passed, the war broke out and once the conflict was over, people ran through the economic boom.
It was the early 60s when La Cromografica, have become insufficient the locals in Via Campo d'Arrigo, moved away in via Allori, in the growing area of Novoli, where the first buildings were rising "where there was grass".
The company was now firmly in the hands of Liliano, the son of Pietro, and he accompanied the first experiences of the young son Pierluigi.
Since then, the florentine company has been a continuous evolution of ideas, projects, technical renovation, growing of activities and geographic expansion.
La Cromografica accompanied the progress of production, quality and image of the wine market with its beautiful and perfect labels, but also devoted himself, albeit sporadically and by way of friendship, in printing of lithographs and artworks by famous authors such as Pietro Annigoni, Luciano Guarnieri, Fabio De Poli, Alfredo Cifariello, Luca Alinari and others, as well as books, brochures and elegant packaging designed to refined products.
Today La Cromografica looks at the future with the fourth generation, represented by Marco, the son of Pierluigi. And he's in fact drawing the family company for the third millennium, merging the great historical and cultural heritage inherited with the most modern technologies and organizational methodologies.
